THE STORAGE COMPANY
When Weston-super-Mare based company, The Storage Company came to us, they were perfectly primed for the RPA treatment.
Great company with a great product and service. Bags of potential for growth. All in need of stronger branding across all print and digital media, including their customer-facing online storage management facility.
The messages they needed to get across were to do with confidence and strength. If you're going to send years of your companies most valuable paper-based data into storage, you need to know you're partnering with a reliable company with the track record to suggest they'll be around for ever.
There are 2 key developments in the development work we have done for them to date. Firstly, we knew that The Storage Company's pricing model meant they were cheaper than the market leader Iron Mountain if clients had a need to access their data from time to time.
This is where good design comes in.
We designed the boxes to be blue, so that they'd stand out amongst the drab brown and grey of cardboard and paper in legal, accounting and medical offices. By standing out, there's the visual incentive to get them off site. The obvious knock-on effect is the brand message that the blue boxes give.
The second key feature was were got The Storage Company to do the maths abd work out how much it would cost to offer a "Box for Life" scheme. It had never been done before, so created a USP. It was instantly understood as a concept, particularly amongst the identified majority client group, that we'd identified as managerial women between 30 and 50 years old.
The site and brochure copy was by Nicola David of Bang Your Own Drum and the photography was by Sean Malyon.
