blog rpa win alno tender

High-class German kitchen manufacturer Alno has awarded RPA the creative for their 2009 advertising campaign following a three-way pitch.

The key to developing opportunities for a client such as Alno is in understanding how the consumer may think, the processes they go through when selecting a brand and knowing how to effectively and appropriately stand out in a crowded market.

We will update this entry with information on the ideas once they have been presented in February to Alno's lead kitchen retailers.

-----

Update: 30th March 09.

Our Feb meeting got pushed to March when we presented to a group of 12 retail outlet owners in Wigmore Street, London. It was at their flagship store, Halcyon Interiors - http://www.halcyoninteriors.com

It was great to receive feedback from the people in touch with the clientbase on a day to day basis; we now have plenty of extra market information to apply to the campaign.

As with all committee-type design decision processes, we seemed to reach a split decision on the way forward. The key is splitting the opinion from the fact to form the basis of head office's final call.  So, we shall return with an update as soon as we have one.

Presenting the ideas was a great process to go through and it was a pleasure to meet so many passionate, driven business people.